Claims from a Danish newspaper website DR.dk that LEGO is seeking to acquire a license for the hit TV cartoon The Simpson’s seems to be true. LEGO’s marketing director Mads Nipper, confirms that they are negotiating with 20th Century Fox Television, but cannot confirm if an agreement has been made. If they do agree then I would image The Simpson’s would become a licenced theme for 2014.
I have mixed reservations about this idea. Initially I thought it was a great idea as The Simpson’s would fit in the world of LEGO due to their yellow heads and there could be many iconic sets. The couch, their house, the Kwik-E-Mart, Springfield Mall, Krusty Burger and Springfield Nuclear Power Plant. With a huge array of characters we would all love to see Bart Simpson, Homer Simpson, Lisa Simpson, Maggie Simpson, Marge Simpson, Charles Montgomery Burns, Ned Flanders, Krusty the Clown, Milhouse Van Houten, Apu Nahasapeemapetilon, Itchy and Scratchy to name but a few.
However The Simpson’s does tread a fine line of humour and vulgarity and the cartoon series has always been aimed at an audience that doesn’t have much in common with LEGO’s typical age range. Will LEGO create a Moe’s Bar and will their be Duff Beer LEGO pieces? I think not, and I am sure the sets we get will all be politically correct!